The Birmingham Business Journal on June 22, 2010 named IMS CEO Gene Robinson Birmingham's Top CEO for companies that have between 100 and 750 employees. In previous years, the weekly newspaper gave an annual "Best in Birmingham" award to honor the city's best companies. "But this year, to recognize the importance of leadership, we decided to honor the talented top executives behind Birmingham's best companies with our inaugural CEO Awards section," BBJ Editor Craig Ey wrote in a special supplement announcing the awards. In honoring Gene, the publication noted that IMS actually grew its work force in spite of a global recession; that it gives back through the non-profit organization Instruments of Mercy, which repairs surgical instruments for medical mission teams; and that it is guided by the Prime Directive "Act as if your loved one is on the table." IMS was founded in 1989 as an alternative to the manufacturer for surgical instrument repair, offering faster turn times, more competitive pricing, and a commitment to help customers avoid expensive replacement instruments through proper maintenance and handling. Today, IMS provides instrument and device inventory management; real-time online data and tools to track instruments, tissue, and implants; technical excellence to restore each instrument to its original performance standards; and on-location clinical personnel to manage sterile processing and interface with the OR.