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Internationally Renowned Market Researcher and Psychologist Clotaire Rapaille to Visit Birmingham

August 17, 2006 - (Birmingham, AL) - Dr. G. Clotaire Rapaille, a market researcher and psychologist known around the world for his work in helping companies uncover what drives their customers, will be in Birmingham on August 22 and 23. Dr. Rapaille is working with Integrated Medical Systems International, Inc. (IMS), a Birmingham based medical services company.

Dr. Rapaille has worked with a number of the Fortune 500 companies, helping them interpret their customer "code," or the combination that unlocks how people perceive and react to their world and the products in it. His unique approach to marketing combines a psychiatrist's depth of analysis with a businessman's attention to practical concerns.

Dr. Rapaille, an anthropologist, psychologist, human behavior researcher, and author of over 10 books, developed a marketing strategy out of his research with autistic children. He discovered certain behaviors and "coding" take place when children communicate and learn. By studying the first imprinting moment in which a child explores and then crystallizes everything needed in his culture to survive, Dr. Rapaille redefined market research and helps companies discover the unconscious associations for their products -- the simple "code" -- that will help them improve their products and services.

Dr. Rapaille asserts that there is a collective cultural unconscious. While studying the anatomy of the brain, he observed that the part of the brain that governs emotion also plays a large role in our decision making. Our emotional coding with which we associate an item governs our decision to purchase it. His approach is to discover what emotional button, or memory, an item or an idea evokes, and then to use that code information in shaping the marketing strategy for it. He calls his approach Archetype Discoveries and Creativity.

Dr. Rapaille has assisted Nestle, Chrysler (for the PT Cruiser), Proctor and Gamble, Hummer, and Folgers using his technique. He currently works on a continuing basis with 50 of the Fortune 100 companies, including Boeing, AT&T, and Fidelity Investments.

Dr. Rapaille has been featured on 60 Minutes and National Public Radio, in Newsweek, The New York Times, Forbes Magazine, Fortune, and numerous other publications, including the current issue of Harvard Business Review.

IMS has been working with Dr. Rapaille in discovering codes for healthcare. Dr. Rapaille will be in Birmingham next week to complete his work with IMS on this discovery process.

For more information, visit these websites:

Archetype Discoveries Worldwide
http://www.archetypediscoveriesworldwide.com/index.html

PBS Frontline: Interviews: Clotair Rapaille
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html

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